As a leader in commercial vehicle financing for the transportation industry, Tucker Capital has been providing its customers with professional, timely service since 1996. With the increase in mobile device usage, a review was performed on the website to help understand how the company could better serve its customers from an online perspective. Total Design Shop was brought in to evaluate and create a strategic plan that would improve the website user experience, enhance customer service and help Tucker Capital become a trucker resource.
The evaluation reveled that over half of the Tucker Capital website visitors are using smartphones or tablets to interact online, but the current website didn’t provide a quality mobile user experience. There were also improvements that could be made in navigation and the ways visitors could communication with the company.
Focusing on creating a website that would help visitors quickly find the information that is most important to them, no matter what device they are using, was the initial goal. A responsive design approach was selected, providing a simple approach to managing content and user experience. With a responsive design, one version of content serves all devices and the layout is automatically adjusted based on the screen size of the device.
Communication was also streamlined with a quick and easy pre-approval form for truck leasing, a simple title loan form and a general contact form for questions. These forms streamline the process for loan approvals, and help keep our customers on the road.
We remain committed to keeping owner operators and trucking companies moving forward and have compiled several resources to assist in that capacity. From truck sales, insurance, freight factoring, business reporting and taxes to opportunities to lease on with us, you can find everything you need right here on our website.
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